Pay Per Click (PPC); Paid Advertisements
We use keyword research, campaign building, ad group curation, cost-per-click bidding, landing page creation, and so much more to ensure your promotion earns a listing at the top of relevant searches.
Pay Per Click (PPC); What you need to know
Pay Per Click (PPC) is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked be it on Google, Bing and Social Media Platforms. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
Our approach to PPC
- We start with Analysis by taking a look at your website’s traffic.
- We run and implement a relevant, exhaustive and expansive keyword research to match with your business objectives.
- We find your top performing campaigns and determine your ppc goals.
- We tune up and tweak to get the most out of your campaigns
- We create a Schedule to regularly and consistently make changes so as to keep up with your campaigns
- We reanalyze Your Campaigns and weed out any under-performing campaigns
- Finally, we keep an eye on the web.
Whether you’ve heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, you’ve come to the right place!
