Branding
We build and launch brands that engage customers, build audiences, and increase sales by use of logos, taglines, jingles or mascots thereby creating a unique selling proposition for your business.
What Is Branding?
Branding is the process of giving a meaning to specific organization, company, products or services by creating and shaping a brand in consumers’ minds. It is a strategy designed by organizations to help people to quickly identify and experience their brand, and give them a reason to choose their products over the competition’s, by clarifying what this particular brand is and is not.
The objective is to attract and retain loyal customers and other stakeholders by delivering a product that is always aligned with what the brand promises.
What Is A Brand?
A brand is the idea or image people have in mind when thinking about specific products, services and activities of a company, both in a practical and emotional way. This combination of physical and emotional cues is triggered when exposed to all the touch points between a person and a specific brand. These can be the brand name, logo, products, visual identity, staff, or advertising – amongst others.
What Is A Logo?
A logo is an easily recognizable graphic symbol that identifies a company, a commercial product, or any public or private entity. It is one of the ways to distinguish a brand in a competitive world, full of graphic elements that try to attract our attention every day. A logo is generally a combination of typographies, graphics/symbols and colors. It is a graphic element that is part of the visual identity of a brand.
A Logo And A Brand; What You Need To Know
To conclude, a logo by itself is a graphic element that represents the brand, while a brand is a combination of all tangible and intangible aspects that represent the organization. Without the brand, the logo wouldn’t have a real meaning, it would be simply a graphical element.
When combined, a well-designed logo and an effective branding strategy help organizations reach their audiences in an effective way, but also create a resilient, industry-leading brand. If you are an entrepreneur and looking into building a new brand, don’t underestimate the importance of a well-designed logo, aligned to your overall branding strategy. It will be a rewarding investment for your brand and organization in the long term.
Our Process
At Wils Digitals we take a scientific approach to branding, because frankly any other approach is just guesswork and pretty pictures. Our process:
- We begin with an audit of your existing brand, your competition, and your market position in relation to them.
- We identify the goals of the rebrand, and we challenge any assumptions along the way.
- We identify your audiences, and explore opportunities to shift your audience focus.
- We get your insights, but we also get your users’ insights: Surveys, focus groups, and concept validation with real users.
- We develop a comprehensive brand package that includes market position, value proposition, key messaging statements, communications strategies, visual identity, voice and tone, and brand usage guidelines that protect your investment and ensure our collective efforts stay on track.
- We back it up. We validate that everything we’ve done is acheiving the goals we set out at the beginning of the process – using real-world, quantifiable data.
...What We've been Doing...
